The result is a Champagne renowned for its elegance, depth, and luminous balance, representing the pinnacle of craftsmanship and luxury. Born from a tumultuous growing season of contrasts, the wine expresses Dom Pérignon’s mastery of balance and precision. Crafted primarily from Pinot Noir and Chardonnay, it reveals a mesmerizing spectrum of flavors — from ripe red currant, blood orange, and fig to smoky notes of cocoa and spice. This striking duality—the restrained, polished exterior juxtaposed with the kaleidoscopic interior—captures the emotional rhythm of both creators.
Warhol and friends planned years ahead to buy 2,000 bottles for New Year’s Eve 1999—a grand toast to the new millennium, years in the making. Dom Perignon champagne is a beautiful vintage brand that was originally named after a Benedictine monk who was an important pioneer in the world of making champagne. Today, the brand keeps its champagne to the highest quality and always produces vintages. Photographer Collier Schorr and filmmaker Camille Summers-Valli were brought in to document the collaborators’ engagement with Dom Pérignon and its creative ethos. Schorr’s black-and-white and colour portraits aim to capture spontaneous moments of artistic reflection and immersion, while the films delve into more personal conversations between the artists and media entrepreneur Jefferson don periñon price Hack.
The storied French house’s new Paris address blends heritage and modernity in a restored townhouse in Saint-Germain-des-Prés. The two cult labels bridge Paris and New York with a 26-piece collection that nods to friendship, nostalgia, and effortless style. This exceptional champagne is undoubtedly the most famous Cuvée de Prestige in the world. If you can wait, you can cellar it for a few years, as the ageing potential of this 2015 vintage is great.
These images, accompanying films and showcase explore the deep connections between the creators’ personal journeys and the timeless style of Dom Pérignon. Murakami’s collaboration reaches its crescendo in the form of a luminous sculptural orb. The extremely limited object boasts a metallic surface shimmering with engraved Murakami flowers and sealed by a delicate floral clasp.
This multi-faceted approach further solidifies Dom Pérignon's ongoing commitment to the art world, building upon its history of partnerships with visionary figures. "Creation is an Eternal Journey" signifies Dom Pérignon's belief in the continuous evolution of creativity, aligning itself with artists who embody a shared pursuit of excellence and innovation. Dom Pérignon’s 2025 “Creation” campaign offers a wealth of insights for marketing leaders in the alcohol industry. While not every brand has Dom Pérignon’s budget or heritage, the principles and creative strategies on display can inspire actionable moves for others aiming to elevate their brand.
Moreover, by continuing a “decades-long dialogue” and not abruptly changing brand direction, Dom Pérignon reassures consumers that it knows itself and stands for something enduring. Even the act of inviting the public (even if a limited public) into an exhibition of the brand’s inner world is a gesture of openness that can strengthen trust. It’s not asking you to trust it blindly - it’s showing you why it’s worthy of trust. Dom Pérignon has launched a new creative platform, “Creation is an eternal journey”, marking the next chapter in the Maison’s ongoing dialogue with artists and cultural icons.
It's the year 2000, and Andy Warhol, father of pop and chronicler of icons, is fixated on acquiring 2,000 bottles of Dom Pérignon – Not for indulgence, but as artifacts. Photographer Bert Stern ordered a case of the 1953 vintage, as requested by Marilyn Monroe. Robert Mapplethorpe deconstructs the bottle into a shrine in his Champagne Triptych (1975) —transforming Dom Pérignon into sculpture, into symbol. It is clear that Dom Pérignon is no stranger to the avant-garde gaze and has long been a muse for those who redefine cultural boundaries. Nose & PalateDark and TactileDom Pérignon Vintage 2015 stands out for its complex aromatic flavour profile combining intense roasted and cocoa notes, balanced by delicate floral aromas of lime blossom, jasmine and peony.
A striking collaboration between Dom Pérignon and contemporary Japanese artist Takashi Murakami, whose bold, anime-inspired style has reshaped the boundaries between fine art and popular culture. Born in Tokyo in 1962, Murakami is celebrated for his vibrant motifs—smiling flowers, mushrooms, and iconic characters—blending traditional Japanese techniques with cutting-edge media. Often called the “new Andy Warhol,” he brings his signature superflat aesthetic to this limited-edition bottle, making it not just a champagne, but a collectible work of art. Second, tying product launches to an artsy campaign adds a layer of meaning and narrative to the products.
One of whom is Chef Clare Smyth, who prepared a multi-sensory dining experience for the launch. Her time-travelling menu, paired with the yet-to-be-released Dom Pérignon Vintage 2008-Plénitude 2, moved from classic to visionary, echoing the wine’s tactile energy. A hush fell as actress Tilda Swinton performed Notes for Radical Living, a poetic litany that served as a contemplative call to empathy, presence, and transformation.